The South Coast Plaza by Segerstrom Family Essay

The South Coast Plaza by Segerstrom Family - Essay Example The plaza has recorded highest sales of 1.5 billion dollars in America. Since March 1967, South Coast has overcome various difficulties and challenges. In the beginning, it started as bean fields and as time went by it grew bigger. Various famous groups joined this party thereafter. From 1973 to 1979, additional stores were added for Bullock’s, I. Magnin, Nordstrom, and Sakes Fifth Avenue. Since Segerstrom family had a bigger dream, they never stopped developing it. From 1986, South Coast began its largest expansion and grew on the streets and by the end of 1987; it was totally a unique place. Because of its expansion and various famous stores, South Coast improved its level from a local plaza to a standard national mall. In May 2007, it had a final reconstruction that resulted in re-opening of Bloomingdale’s. However, it is difficult to examine every store in the area. The South Coast Plaza has four architecture parts. Beginning with the west wing between Fairview Road and Bear Street is the furniture area that contains various famous furniture stores such as Marcy’s Home Furniture Store and Crate and Barrel Home Store. The largest part of this Plaza is situated in the middle surrounded by malls like Macy’s Nordstrom, Bloomingdale’s, and Sears. The east wing of the plaza is built for official businesses and on the north wing, there is a small part called the South Coast Plaza Village that hosts many restaurants for the visitors and locals. Currently, South Coast is the largest malls in the world, and its reputation and fame have attracted a number ranging from millions of people across the world every year. With this regard, it has become national scenic spots. When compared to Yellowstone National Park and many other places, it is a preferable area by the visitors from Asia. Almost a half of travel groups from China tend to go to the South Coast. It is nearly 14 hours flight from China Lax. Most of the visitors from China want to see the greatest mall on the first day since the place majorly attracts them because of its magic.

Critical Review C Essay Example | Topics and Well Written Essays - 250 words

Critical Review C - Essay Example would have agreed that Johnson controlled the environment efficiently through his description of what makes a house a house and avoiding too much control of the outside environment, as he discussed in the article, â€Å"The Jacobs House.† Banham is right to argue that the glass house is not a controlled environment, but an un-house, but Wright would have stressed that Johnson controlled the environment to some extent when he made a house that serves as a house without rejecting the outside environment’s presence altogether. The glass house is an un-house because it has two basic elements, â€Å"a heated brick floor slab and standing unit which is a chimney/fireplace on one side and a bathroom on the other† (Banham 79). The house becomes a â€Å"service core set† (Banham 79). Banham means to say that this an un-house because it defies the traditional need for a visual enclosure and other gadgetries. The emphasis is not on control, but on living outside the European model of a monumental structure (Banham 79). Wright would note, nevertheless, that Johnson did control the house in terms of functionality and did not control it through its openness. The glass house is simple and cost-efficient in its design and remarkable for its openness. Wright would appreciate that nonexistence of windows, and that the glass walls are the windows. Wright says that: â€Å"The way windows are used is naturally the most useful resource to achieve the new characteristic sense of space† (262). Indeed, the glass house looks out to the space, which Banham calls the â€Å"Great Out There† (79). The effect is the absence of division between the inside and the outside. The un-houseness of the glass house removes many obstacles that separate it from its natural environment. The irony of the controlled environment is having less control of the visible space through the nearly seamless interaction between the outside space and the inside space. A house should serve its main purpose of sheltering

What are the key factors in developing successful brand Dissertation

What are the key factors in developing successful brand - Dissertation Example The present study would analyse the branding strategies of FMCG major Procter and Gamble. The choice of organization assumes significance considering the fact that it is one of the most reputed brands of the globe that has a large array of product offering in different and diverse markets across the globe. The study would include an analysis of the literature that would highlight the essential ingredients of a good branding strategy. This would be followed by an analysis of the existing brand strategy of Procter and Gamble and its effectiveness in the present business environment. The study would finally present a conclusion that would summarise the findings of the study and would also try to suggest few points that could be used by the organization to create a sustainable competitive advantage in the market. The present age of business environment largely calls upon business organizations to induce greater distinction between their brands and the competitors so as to gain competitive advantage. In this regard it has become immensely important for business organizations to concentrate towards improving their brand image. ... ars owning to the fact that consumers are largely using brands as a distinctive element to segregate among products and services available in the market. Brands are essentially being used by consumers across the world to recognize their preferred products and services. Companies like Apple, Starbucks draw competitive advantage based on their brand image. A good and formidable brand image not only helps in attracting new customers but also helps in retaining the existing customers by promoting customer loyalty (Mansfield, 2005, p.17). In addition to customers brand image and identity also plays a major role in shaping a firm’s image towards its employees and the prospective employees. Employees have a tendency to resort towards less switching if they work for a reputed brand. This further makes an organization more efficient as human resources are the most valuable assets for an organization. Brands also have considerable influence on the aspect of positioning of the product or service in the minds of the consumers. It has been stated in numerous research reports that successful brands have a formidable positioning that largely helps these brands to retain their competitive edge in the market (Peca, 2009, p.106-161). The present study would analyse the aspect of branding particularly in relation to Procter and Gamble. Procter and Gamble established in the year 1837 is presently one of the most formidable brands in the industry. The company has its business operations spread across numerous areas of the globe and has a wide range of product offering under its brand that seeks to cater to the needs and wants of every section of the customers in the market. The core principle in the organization is to remain as close to the customers as possible so that they can have a

Summary and response Assignment Example | Topics and Well Written Essays - 250 words - 3

Summary and response - Assignment Example This is in contrast to what I have read about student loans since college students in professions such as engineering and medicine borrow larger amounts of loans (Wilson 2). In contrast to Wilson’s statement that students with larger debts find themselves in such situations due to their pursuit f their dream course no matter what, I believe that students understand their borrowing terms when they undertake a course (Wilson 2). College students are well aware of the financial implications their loans will have on their lives later on in life. In the article ‘Two Years Are Better Than Four’, there are believers who say that college education does not matter. The author strongly believes in the value of college education and says that his life became proportional to the education he acquired (Addison 1). The author contradicts Mr. Perlstein theory of the fact that college education does not matter anymore. He believes that community college has had a great impact on the lives of many Americans. Community colleges have made college education accessible to many unprivileged Americans and as such should be hailed as one of America’s greatest institutions (Addison 2). In â€Å"And Yet: Distinguishing What You Say From What They Say†, readers are encouraged to identify voice markers when they read through a comprehension. As a writer, one is encouraged to clearly state his or her stand so that readers do not get confused. First person in writing may or may not make an impact depending on how the writer uses it. As one summarises a text, he or she is encouraged to implement voice markers effectively. Voice markers when used appropriately will help avoid confusions that the reader may encounter. Such confusion is brought about when the reader cannot distinguish whose point it is tat is in the comprehension; the writer’s or the author’s from whose book the writer is